How To Maximize Your Income From Display Ads – With Nathan Putnam - sovrn
- Are ads good for every blog? What kinds of blogs are good for running ads?
- Ads drive people away from your blog. At what point is it justified to do so?
- What are the important numbers that I need to pay attention to and how do I use them to make the right decisions?
- If I'm simply using Google Adsense on my blog, am I leaving money on the table? How so?
- Where are the best positions to place ads on a blog?
- How do I better manage my ads to make more money?
He also defined for us some technical terms related to adHow To Maximize Your Income From Display Ads placements:
- Ad Exchange
- Cost Per Mille (CPM)
- Effective Cost Per Mille (eCPM)
- Revenue Per Mille (RPM)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Real-Time Bidding (RTB)
- Programmatic
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