GOOG Stock: These 3 Factors Could Send Alphabet Inc Stock Surging

GOOG Stock: These 3 Factors Could Send Alphabet Inc Stock Surging

But there's still a lot to like about Google. Here are three catalysts that should get GOOG stock back on its upward trend:

Advertising

Despite having a market cap of about $500 billion, expectations for Google are still sky-high. Even the slightest stumble can send shares downward; that's what happened here with GOOG stock after the first-quarter earnings report.

Revenue for the first quarter was $20.35 billion, up 17% over the previous year, but analysts were expecting $20.38 billion. Similarly, non-GAAP earnings per share (EPS) were $7.50, but analysts were expecting $7.96 a share. Earnings growth was still great, which represents an increase of 16% over the same period last year.

Google's advertising sales generate the bulk of the company's total revenue and that category performed well. Sales were up 16% over the previous year, paid clicks were up 29%, but costs per click fell nine percent. GOOG stock got dinged a bit on this front too because investors were expecting paid clicks to increase 32%.

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