Thinking of joining BlogHer ad network? Here's what to know
2. BlogHer ads get prime real estate on your blog.
If and when BlogHer accepts you into their ad network, you can run their ads on your blog. However, you can't just stick them any old place. When you join, you agree to adhere to a number of BlogHer policies and rules, one of them being that whatever BlogHer ad unit you choose to place on your blog will be located "above the fold," in other words, high enough up on your blog's front page that readers don't have to scroll down to see it. There are other stipulations as well. The blog hosting service you use must allow advertising – that rules out any blogs running on WordPress.com, which doesn't. Ads from other blog ad networks cannot be placed higher than the BlogHer ad unit. You also must agreed to stick to their editorial guidelines regarding sponsored posts, giveaways, etc.
3. You can opt out of ads that aren't a good fit.
One thing I like about BlogHer is the ability they give bloggers to opt out of running ads that might not be a good fit for their blog or that they find personally objectionable. For example, since I don't run a parenting blog, I opt out of ads for baby products. Vegetarian bloggers can opt out of ads showing meat or dairy products. Bloggers can also opt out of ads for political parties or religious groups.
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